Vincent, et al. v. People Against Dirty, PBC, and Method Products, PBC

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You are a member of the class if you purchased certain METHOD or ECOVER branded products between August 1, 2010 and April 27, 2017.To check the full list of qualifying products click here.

Deadline 04/27/2017

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"People Against Dirty" is a pretty strange name for a company. Esp. with the dangling adjective, which annoys me more than I guess it should.

After looking on a search engine and Wikipedia, I still don't know what "PBC" stands for in this case. 

Or is it a Belgian thing, since it's a company based in Belgium: 
Kind of like a GmbH in Germany? 

But no, that's not it...

It is listed as a "B Corp", maybe that's it: 
"B Corps are for-profit companies certified by the nonprofit B Lab to meet rigorous standards of social and environmental performance, accountability, and transparency.
Today, there is a growing community of more than 1,600 Certified B Corps from 42 countries and over 120 industries working together toward 1 unifying goal: to redefine success in business."

"Individually, B Corps meet the highest standards of verified social and environmental performance, public transparency, and legal accountability, and aspire to use the power of markets to solve social and environmental problems.
Collectively, B Corps lead a growing global movement of people using business as a force for good(TM). Through the power of their collective voice, one day all companies will compete to be best for the world(TM), and society will enjoy a more shared and durable prosperity for all." 

...Seriously, they have TRADEMARKED the phrases in italics.  Ugh.  How can anyone own the phrase "best for the world", that is nuts.

And the "B Corps Ambassadors" are 2 snowboarders and a surfer... 

Is this B Corp thing a well-known thing and I've just been living under a rock? (I would not be surprised.)

Ah, I see that "PBC" stands for something different than "B Corp":
"Many companies also seek "B Corporation" (or "B Corp") certification in addition to, or in lieu of, becoming a PBC. B Lab, a nonprofit entity, will certify as B Corps companies that commit to meeting certain standards of overall social and environmental performance on an ongoing basis. While the B Corp is a private certification, and not a legally recognized corporate form, it does provide many of the same publicity benefits as a PBC. However, because B Corp certification does not legally alter the fiduciary duties of a company's directors, securing B Corp certification without establishment of or conversion to the PBC form cannot alone offer all of the legal protections and strategic benefits that PBC status offers. Additionally, there are multiple circumstances in which PBC conversion would ultimately be required to maintain B Corp certification."

This is a PBC:
"Since 2010, 30 states and the District of Columbia have passed legislation authorizing for-profit "public benefit corporations" ("PBC"), known in many states just as "benefit corporations." Although these laws vary slightly by state, each requires the board of directors of a PBC to consider the public benefit, in addition to shareholder return on investment, in their decision-making. Although state corporate law statutes and the tax code treat PBCs as for-profit enterprises, the legal focus of this new corporate model contrasts with that of traditional corporations, which focuses solely on maximizing shareholder wealth."

Last month on Amazon US I got a LITER of Ecover Dish soap sent in 5 days from the UK to the US for only $4, including tax and shipping, and that's not more than a couple of cents more than the same bottle would cost (in pound sterling equivalent) at even the cheapest B&M UK supermarket.

example UK supermarket listing for the product: 

The soap was fresh and the bottle looked normal, so I don't know why it was so cheap, maybe a pricing mistake on the part of the seller.

I didn't claim for that one on the claim form, though!

It was interesting that the claim form will give you (up to) a few dollars more (4 products on B1 vs 8 products on B2) if you tell them the fragrance, the retailer, and what you thought of the product (which is a strange aspect about which to be surveying people directly on a class action lawsuit claim form).

What exactly is the class action suit against? I read the FAQ but didn't see what the complaint was -- did they lie about being environmentally careful?

It's also odd (to me, but of course I am no class action lawsuit expert) that the class action suit isn't just for past sales, it also includes product sales up through April of this year -- ?  Why would they give people a few extra months to go out and buy products which they know they can claim $1 back for?

Is it a publicity thing or something?

I have found some info here: 

"A settlement has been proposed in a class action lawsuit that alleges Method and Ecover branded products were deceptively labeled as “natural” and/or “naturally derived.”
If you purchased certain Method and/or Ecover products between Aug. 1, 2010 and Apr. 27, 2017, you may be entitled to receive a cash payment from the class action settlement.
The Method class action lawsuit was filed in September 2016 by plaintiff Wesley Vincent, who claims the defendants violated certain laws regarding the marketing, labeling, and advertising of certain Method and Ecover branded products.
Vincent alleges the so-called “natural” or “naturally derived” products actually include artificial and synthetic ingredients, some of which may be hazardous and have the potential to cause irritation or an allergic reaction.
The natural products class action lawsuit takes issue with the defendants use of the following terms in the labeling, marketing and advertising of certain Method and Ecover products: “Natural,” “Naturally Derived,” “hypo-allergenic,” “non-toxic,” “plant-derived,” “plant-based,” “mineral-based,” “bio-based,” and similar statements.
The products covered under the natural products class action settlement include Method and Ecover branded personal care products, dishwashing products, laundry products and other household products."

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