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Target is ending its Cartwheel Perks rewards program

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https://finance.yahoo.com/news/target-ending-cartwheel-perks-rewards-152033935.html

Target is ending its Cartwheel Perks loyalty program.

The retailer sent the following e-mail to users in the five Perks test markets on Wednesday: [image omitted]

"Creating simple, convenient and fun digital tools for Target guests means listening carefully to guest feedback and regularly making adjustments based on what we hear," Target told CNBC. "That's why we've begun phasing out the pilot Cartwheel Perks program."

Cartwheel Perks allowed Target in-store shoppers to accumulate points each time they made purchases. After reaching a threshold, users could then redeem points for items such as apparel, food, water bottles and sunglasses.

The pilot launched in September in Denver, Houston, San Diego, St. Louis and Raleigh-Durham, North Carolina.

Existing users can still earn points until Aug. 27 and must make selections by Sept. 27, Target said.

"We had many learnings about how to engage and reward guests that we plan to leverage in the future," Target said about the pilot. "We look forward to sharing more about exciting changes coming soon to the Cartwheel and Target apps."

Target, meanwhile, is planning to make other changes to its main app, like adding maps that show shoppers when they're close to deals in stores. Target is also rolling out a mobile payment option for its REDcard credit card holders.


 

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If they could only fix the cartwheel app itself, so it doesn't take forever to lookup when scanning (not just a me thing, they are aware of the issue).

But I love Target, and I hope they do anything it takes to stay around.

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FT

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Owells, as I'm in SoCal, I didn't get any perks.

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ok i will go to walmart.

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Mobile payment for RedCard will be nice. That's one card that sits in the desk until I plan on using it. Unfortunately, my stops aren't always planned (well). I tried to add it to Android Pay recently so it would always be convenient, but no go.

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forbin4040 said:   Owells, as I'm in SoCal, I didn't get any perks.
  In SoCal and I got Perks.

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wyle1 said:   Mobile payment for RedCard will be nice. That's one card that sits in the desk until I plan on using it. Unfortunately, my stops aren't always planned (well). I tried to add it to Android Pay recently so it would always be convenient, but no go.
  You mean Mobile Payment at Target  would be nice.  All the SoCal ones don't have a NFC reader.

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No perks where I am either 
cartwheel is great though 

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