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Sears Shares Jump Almost 20 Percent on News It Will Sell Appliances on Amazon

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http://www.nbcnews.com/business/consumer/sears-shares-jump-almos... 


If you can't beat them, you might as well join them.

Sears announced on Thursday it will sell its Kenmore-branded appliances on Amazon. The iconic — but beleaguered — retailer plans to integrate Amazon 's Alexa platform into its smart appliances, allowing customers to control appliances, such as air conditioning units, with their voice."

The launch of Kenmore products on Amazon. com will significantly expand the distribution and availability of the Kenmore brand in the U.S.," Sears CEO Eddie Lampert said in a statement.

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