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Amazon launches Instant Pickup service near college campuses

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In the article:"Amazon on Tuesday announced a new free 'Instant Pickup'†service for Prime and Prime Student members, who can order from a selection of daily essentials for pickup in two minutes or less,†according to a company press release. As usual, returns are free.The service is now available at five of Amazonís fully staffed pickup locations in Los Angeles, Atlanta, Berkeley, California, Columbus, Ohio, and College Park, Maryland, and that will expand in coming months, the retailer said. Amazon operates 22 staffed pickup locations on or near college campuses nationwide. The locations are likely to be in areas where the retailerís Prime membership and purchasing are highest, Jim Fosina, CEO of Fosina Marketing Group, told Retail Dive in an email.Items available for Instant Pickup include snacks, drinks and electronics, including some of Amazonís most popular devices, the company said in a press release. These are convenience items that likely enjoy hefty margins, Fosina noted."

I don't really get why college students need Amazon for snacks and drinks, considering the amount of convenience stores and junk food available at the colleges, but it's an interesting experiment.†

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The quest for world domination continues...

If they offer lower prices, including bulk purchases, I can see students using it if is convenient to get there and transport purchases. Also, students who have people send them money via an Amaz0n allowance, Amaz0n GCs, Amaz0n Cash reloads or even balance reloads may prefer to spend that gifted money locally rather than wait for items to be shipped or dipping into their other sources of cash, income or credit. Since it is open to all Prime members, I'm srue they'll get a lot of non-student traffic as well.

Yeah, I bet people could do "care packages" more easily through this service than putting together a box and shipping it on their own.

UCF just built an Amazon Locker area that has around 22 lockers that will hold your ordered items for you once they're received (instead of having it shipped to your dorm address). It also has a full time manned desk in the locker pick-up area. They are ramping up services to college students and immediate receipt of items must be the next step.

So, Amazon is opening stores in convenient locations where people can buy drinks, snacks, electronics and other essentials. They should call them "convenience stores"....

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