Zecco and Tradeking to merge

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Why have Zecco and TradeKing chosen to merge?

TradeKing and Zecco share many strengths and very similar philosophies and cultures. Both firms have worked hard to deliver on values such as transparency, accountability, and making sure investors get a square deal and have a place where they can feel free to share ideas and opinions on investing.

By joining forces we aim to deliver all of this and more, and continue to challenge the “business-as-usual” approach of the current major players. We’ll challenge them by relentlessly pursuing better service, innovative products and superior tools – all at our signature low and transparent pricing.

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Interesting... I wonder if this is the start of the low-cost online broker deals.

More likely the end of the low-cost broker transactions. Somebody's gotta pay for the merger expenses and payouts to owners--and it's not going to be the CEOs (hint, hint).

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