Pepsi Launches " Pepsi Experience," New Points Program (to Compete With My Coke Rewards?)

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Get recognized for all you do with Pepsi. Earn Pepsi Experience Points and access exclusive rewards.

You receive 355 points just for signing up with your email address and providing your birthday. Use the link in your confirmation email to earn 2,500+ points for completing tasks (e.g., connecting your account to Facebook and Twitter).

Earned points can be redeemed for prizes... which seem to only be electronic prizes ATM.

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Thanks Neilium
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