Same kit but with soft case sells for $74 on Amazon on a different page 

These kinds of kits usually include a smaller soprano ukelele but from the looks of things this one includes a 'concert' uke with a nicer extended fretboard. 

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looks like its just the book (dvd/cd)
it says "paperback"

g00ber said:   looks like its just the book (dvd/cd)
it says "paperback"

Then don't buy. That's how you find deals on Amazon, goober - look for what gets offered in different departments by managers who operate in different mark-up ranges

bought one anyways, let's see what happens

Dimensions 4x10x25
$74 soft case one dimensions 4x10x26

Both $99 retail...I am going to say the ukulele DOES come with this $26 priced one

Tiny bubbles, in the wine, make me feel happy, make me feel fine... 

Price up to $42. I ordered earlier just to see what would happen.

g00ber said:   looks like its just the book (dvd/cd)
it says "paperback"

  you didn't read the whole description. This link does include the ukulele. The $74 link is the same set, better instrument.

~~His complete starter pack includes:
a high-quality Firebrand concert 'ukulele,
'ukulele strap,
full-length Daniel Ho instructional DVD ('Ukulele: A Beginning Method),
sheet music
and promotional sticker
for the hit song ""Pineapple Mango,""
Daniel Ho's ""'Ukulele Hits"" CD,
and a 'Ukulele Chord Chart.

yes, the price has gone up to $42.67, but still a deal.
(OP, please edit the price in your title)

Great deal.  Received the kit today.  Came with the case and Firebrand uke as hoped

Me too!!!

54.58 for me

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