Just picked up a couple at the local Home Depot:
Cree TW series 60W-equivalent LED light bulb (13.5W, 800lm, soft white 2700K, 93 CRI, A19, dimmable) -- $7.97+tax @ HD B&M. It was ~$16-$20 before.

They also have the 40W-equivalent (8.5W 450lm) for $5.97 (B&M).

Similar threads: 1) a year ago (not TW), 2) 100W < $20, 3) a week ago (not TW).

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Was able to get them to pricematch the online price for CT Store at $3.97 per bulb... Bought 60. Great bulbs.

where did you get true white bulbs for 7.97?

I now realize the price may be state-specific, since it's not sold online and only available at B&M. I'm in CA.

The Alhambra, CA store has the 40w TW for $5.97 and the 60w TW for $7.97.  The non-TW equivalents are much higher prices so the TWs must be subsidized.  It looks like the HD stores in the west SGV area (from Alhambra to Pomona) have the reduced prices but the stores east of that (Ontario) and those in the LA county areas have the higher prices.  Maybe its Southern California Edison (SCE) that's subsidizing the bulbs in this area.

What zip code did you get it for 3.97?

I doubt they're subsidized -- TW is less efficient than the non-TW series.

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