I purchased this TV a week ago a $1997, it's a screaming deal at that price and on fire at $1897. This is the 2014 model that was held over at the flagship for 2015. The new Sony FALD TVs are $5000ish street price. In my opinion is is a better TV than any of the edge lit displays (ie any Sony below the Z series or the 940D 75"). Original retail on this set was $8000, debate in the owners forum was wether or not they would close out at the $2600 price point or drop below $2500...
Amazon third party seller Video and Audio has a 10 day price guarantee, they did honor it for me with no issues.
Fulfillment is via Amazon white glove - they bring it in, unpack it and turn it on.
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