Denver (Ski Press)-Gart Sports has announced that this year’s SNIAGRAB, the world’s largest ski and snowboard sale, is gearing up to be both its biggest (attendance and merchandise-wise) and best (in terms of discounts) in honor of the internationally famous event’s 50th anniversary. SNIAGRAB kicks off with a VIP invitation-only event on Friday, September 3 from 11 a.m. to 7 p.m. and opens to the public on Saturday, September 4 from 8 a.m. – 9 p.m. and continues on Sunday and Monday, September 5 and 6 from 9 a.m. – 9 p.m.
Started in 1954 as a Gart Sports ski clearance sale, the aptly named SNIAGRAB (“BARGAINS” spelled backwards) has grown into a Denver Labor Day weekend institution with lines around the block more than 24-hours before the official sale kick-off. Easily the most eagerly anticipated sale of the year, SNIAGRAB is a “must-attend” for snowboard and ski aficionados from across the globe who want top gear for bargain prices.
This year SNIAGRAB is expanding into 35 new markets bringing the number of SNIAGRAB events to 79 across the country, but the largest, oldest and most exciting continues to be at the Denver Sportscastle. More than 1,000 eager shoppers will pass through the front doors in the first 15 minutes alone, with well over 30,000 by the end of the weekend. SNIAGRAB die-hards show up the day before with sleeping bags and camp chairs to claim their place in a line that stretches three city blocks by the following morning. (It pays to get a great spot in line: the first 100 people in line receive a free Winter Park or Copper Mountain lift ticket, a $100 Gart Sports gift certificate and a chance to win one of ten Winter Park/Copper Mountain Super Passes. The next 200 people receive $50 gift certificates, the next 200 people get $25 gift certificates and the next 500 get $10 gift certificates. The first 250 people in line also receive half price ski mounting with purchase.)
“SNIAGRAB has become the official start of the ski season and we wanted this year’s SNIAGRAB, the 50th SNIAGRAB, to be the greatest yet,” said Doug Morton, Chairman, CEO and President of Sports Authority (parent company of Gart Sports), “We charged our buyers to find the best products at the best prices and pass those savings on to our loyal SNIAGRAB fans, those customers who have been coming to see us for the past 10, 20 even 50 years.”
With more than one million items under one roof supplied by 100 plus softgoods (including The North Face, Spyder, Grandoe and DaKine) and hardgoods vendors (including Burton, Ride, K2, Morrow, 5150, Salomon, Rossignol, Lamar, LTD, Sims, Vans, FLOW, Spy, Zeal, Smith, Maniak, Pro-Tec Giro and Demon), SNIAGRAB is a bargain hunter’s dream. According to Gart Sports, ski equipment is 40-75% off and snowboard equipment is 30-75% off. While some product is clearance from last year, most product has been purchased in large quantities specifically for SNIAGRAB from around the world. This bulk purchasing allows SNIAGRAB to offer the lowest prices pretty much anywhere.
Besides the awesome discount shopping, SNIAGRAB is a festival of winter sports with a block party attitude. The event features daily trampoline exhibitions by the U.S. Freestyle Ski Team; appearances by top snowboarders John Kooley, Shaun McKay, Scotty Lago, Ryan Paris, Steve Fisher and Marco Frank Montoya; meet-and-greets with the Grant County Search & Rescue Team and Dogs; performances by Boogie Machine (The Super 70’s Disco Dynamo) and funk-rock Opie Gone Bad. Over 50 experts from K2, Sims, Burton, Rossignol and other top brands will be providing advice on fit, equipment features and general ski/snowboard advice. Making SNIAGRAB a true one-stop shopping destination, A Basin, Cooper, Loveland, Monarch, Steamboat, Vail Resorts (Breckenridge, Beaver Creek and Vail), Copper Mountain, Winter Park, Eldora and Crested Butte will be on hand selling passes and packages. Winter Park and Copper Mountain will also be selling their Super Passes.
Last year, I saved a good %60 off of board pants, two fleeces, and ski boots. I'm hoping to pick up a pair of skis this year along with 6 steamboat lift tickets for $99 (tix are normally $70 a piece). This is easily the best place to get all of your ski/snow equipment. I'll probably drop by friday for the presale around 2:30 pm.
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