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According to this article, Spotify thinks it can bump Apple Music as #1 in the "we haz ur muzik" game. Their secret weapon: personalization. I'm not really into music, but I am into watching top companies rumble, especially when Apple is one of them. Fwiw, I can't see Spotify winning this one.

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I have been a Spotify Premium subscriber for 2 or 3 years now and it's one subscription I can't see myself without. I can play any song that I want (super nice for the commute) and every week I get a personalized Discover playlist. I save at least 50% of those songs and it's my favorite way to get into new music

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